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Increase marketing qualified leads and signups, working in collaboration with the team to meet overall kantar marketplace business objectives.Īt least 5-7 years of experience in content marketing and/or related rolesA mix of startup and large enterprise experience is preferred, including some experience with software as a service (saas) products. Level-up thought leadership, drive awareness and establish kantar marketplace as a leader in the market research platform space.ĭevelop a robust 360-degree content marketing program that builds the kantar marketplace brand and feeds the sales funnel. Utilize data-driven insights to generate content ideas and continually improve content performance. Own content production processes, working with external vendors and internal stakeholders to continually improve content qualityMaintain kantar marketplace editorial calendar and ensure in-country marketing leads have visibility into the content pipeline. Team with public relations to generate storylines and marketing activations that will generate press coverage and resonate with online audiences.ĭevelop a social media editorial calendar in support of brand awareness and demand generation goalsTeam with creatives on execution as needed. Lead the editorial planning for kantar marketplace blog, working with internal smes and external ghost writers as needed to produce engaging thought leadership. Own the kantar marketplace brand voice and ensure it is applied consistently across all marketing contentProvide guidance on the most effective tone and continually raise the bar on copywriting quality. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live inTo start a career that is out of the ordinary, please apply.Job details job title: content marketing strategist, kantar marketplace job location: remote _us or london, uk kantar is the world’s leading marketing data and analytics companyWe have a complete, unique and rounded understanding of how people think, feel and act globally and locally in over 90 marketsBy combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growthAbout the division kantar marketplace market research platform an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move fasterKantar marketplace brings together the best of technology and human expertise in a powerful market research platform, so clients get decision-quality insights in as little as a few hoursIt is the only market research platform with solutions that have been independently validated to predict sales and brand growthWe are committed to helping our clients unlock powerful insights through our verified audiences, intuitive analytics dashboards and expert consulting - in over 70 countriesHttps://role overview the growing kantar marketplace team is seeking a content marketing strategist to lead strategic brand storytelling initiatives and influence campaign strategy and designIn this role, you’ll work to raise awareness of kantar marketplace and elevate our brand voice, with the goal of establishing us as a clear leader in the market research platform industryYou’ll also elevate the profile of our product content and shape demand generation activitiesThis is a highly collaborative team where individuals have strong ownership and can make a big impact on the businessYou will work in close collaboration with product marketing, demand generation, digital marketing and business development, as well as the extended global and in-country marketing teamsIn this position, you will report to the product marketing director, kantar marketplaceKey responsibilities will include:ĭevelop thought leadership and editorial content that builds the kantar marketplace brand.ĭrive campaign strategy, teaming with product marketing and demand generationBuild content maps, recommending content topics and formats designed to nurture prospect through the buyer’s journey.Ĭreate demand generation content, teaming with vendors and internal stakeholdersContent may include web copy, blog posts, email, social, whitepapers, case studies, videos and presentations, etc.
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Benefits pulled from the full job descriptionĤ01(k) 401(k) matching commuter assistance flexible spending account health insurance health savings account show 4 more benefits